They’re delicious, they’ve been snapped up by one of the UK’s major supermarkets - but what makes the Do Goodly creations even better is the fact that they’re packed full of nutrients.

And now the Cross Hands based ‘Do Goodly Foods’ has won the Wales Food and Drink Start-Up Business of the Year award in Cardiff.

“We’re delighted to have been named winners,” said ‘Do Goodly Food’ co-founder Richard Abbey.

“This kind of recognition is very important for young Welsh businesses like us, particularly after the effects of the pandemic.

“We tried our utmost to get ‘Do Goodly Foods’ off the ground during lockdown which made for an interesting experience to say the least, but I’m pleased to say that we’ve gone from strength to strength and have even achieved listings in a major supermarket.”


The company was formed by local businessman Richard Abbey and Michelin-trained chef Scott Davis after they discovered a shared ambition to create a range of healthy, feelgood foods.

Their products are created with an emphasis on flavour and nutrition and the dips contain no added sugar and nothing artificial.

The current range includes Mighty Beetroot Borani, Smashed Pea Guacamole, Superstar Salsa and Tasty Tomato and Bean Houmous.

‘Do Goodly Dip’s makes healthy, plant-based dips and in just over 12 months the company has secured a listing in one of the major, national supermarkets while its products can be found nationally in farm shops, delis and independent stores through key wholesalers and distributors in the food industry.

In addition to the latest Food and Drink Start-Up Business of the Year Award, the ‘Do Goodly Dips Superstar Salsa’ has been awarded the highly acclaimed Great Taste Award. The complete range has also been given numerous Farm Shop & Deli awards.

“It was brilliant to be able to attend the awards ceremony in Cardiff and celebrate with so many outstanding and inspiring Welsh businesses,” added Richard Abbey.

"Wales really does excel when it comes to great food and drink products and these awards perform a vital function in helping to recognise and promote them.”