Retail entrepreneur Theo Paphitis has given a boost to Sarah Lou Crafts, a small business based in Ammanford.

Founder Sarah Skilton won 'Small Business Sunday', a weekly initiative set up by Mr Paphitis in 2010, where businesses compete for a retweet or repost on his social media platforms.

Ms Skilton was presented an official certificate at the annual SBS Event in Birmingham, where more than 1,000 similar winners gathered.

As a result of the repost to Mr Paphitis' 500,000 followers, Sarah Lou Crafts garnered hundreds of additional Instagram followers and extra orders for her handmade gifts.

Mr Paphitis said it was "important to support our small businesses in the UK" and his aim was for all winners to become part of "a friendly club" able to share successes and learnings.

Ms Skilton said winning was a "fantastic achievement" and she looked forward to the opportunity for self-development and networking brought by the award.