Despite some wet weather on the Friday the streets were packed with hundreds of people to watch the arrival of Santa on his sleigh, the lantern parade and Samba CP and the spectacular laser show.
There was also musical entertainment from Llandeilo Town Band, Ffion Haf and Harry Luke.
The event was opened by local MP Jonathan Edwards and the Festive lights were switched on by the Deputy Mayor and Mayor elect.
The event continues across the weekend.
![South Wales Guardian: Five-year-old Autumn having fun on the tea cup ride at the festival]( "South Wales Guardian: Five-year-old Autumn having fun on the tea cup ride at the festival")
Five-year-old Autumn having fun on the tea cup ride at the festival (Image: Stuart Ladd)
![South Wales Guardian: Dancing along to the musical entertainment (Pic: Stuart Ladd)]( "South Wales Guardian: Dancing along to the musical entertainment (Pic: Stuart Ladd)")
Dancing along to the musical entertainment (Pic: Stuart Ladd) (Image: Stuart Ladd)
![South Wales Guardian: Posing for the camera with Santa at the Festival of Senses (Image: Stuart Ladd)]( "South Wales Guardian: Posing for the camera with Santa at the Festival of Senses (Image: Stuart Ladd)")
Posing for the camera with Santa at the Festival of Senses (Image: Stuart Ladd) (Image: Stuart Ladd)
![South Wales Guardian: The Llandeilo Town band entertained people with festive songs and carols (Image: Stuart Ladd)]( "South Wales Guardian: The Llandeilo Town band entertained people with festive songs and carols (Image: Stuart Ladd)")
The Llandeilo Town band entertained people with festive songs and carols (Image: Stuart Ladd) (Image: Stuart Ladd)
![South Wales Guardian: The laser show was a blaze of colours (Image: Stuart Ladd)]( "South Wales Guardian: The laser show was a blaze of colours (Image: Stuart Ladd)")
The laser show was a blaze of colours (Image: Stuart Ladd) (Image: Stuart Ladd)
![South Wales Guardian: One of the many lanterns made by local school children (Image: Stuart Ladd)]( "South Wales Guardian: One of the many lanterns made by local school children (Image: Stuart Ladd)")
One of the many lanterns made by local school children (Image: Stuart Ladd) (Image: Stuart Ladd)
![South Wales Guardian: Six year old Lois and four year old Erin pictured with Santa (Image: Stuart Ladd)]( "South Wales Guardian: Six year old Lois and four year old Erin pictured with Santa (Image: Stuart Ladd)")
Six year old Lois and four year old Erin pictured with Santa (Image: Stuart Ladd) (Image: Stuart Ladd)
![South Wales Guardian: Having fun on the fairground ride (Image: Stuart Ladd)]( "South Wales Guardian: Having fun on the fairground ride (Image: Stuart Ladd)")
Having fun on the fairground ride (Image: Stuart Ladd) (Image: Stuart Ladd)
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