AN Ammanford TV presenter was among star-studded guests at a special Disney festive event.

On Sunday, November 12, an exclusive event showcasing some of Disney’s new holiday gifts brought some Disney magic and Christmas sparkle ahead of the festive season at the Disney Store on London’s Oxford Street.

Joining lucky families at the special event were a number of celebrities including The One Show’s presenter Alex Jones, from Tycroes, TOWIE star Sam Faiers, Binky Felstead, Steph McGovern, Louise Roe and Michelle Heaton.

South Wales Guardian: Ammanford's Alex Jones attended the festive event at London's Disney StoreAmmanford's Alex Jones attended the festive event at London's Disney Store (Image: Disney Store/shopDisney)

The celebrities got in the spirit of things, donning their Mickey or Minnie ears and celebrated with their families, enjoying hot chocolate and the activities all around the store.

The Disney Choir provided entertainment, singing timeless carols and of course hit Disney songs and there was a visit from the main mice themselves – Mickey and Minnie, who were joined by Goofy and Pluto and all dressed in their festive outfits.

There was also a dedicated Frozen area as 10-year anniversary celebrations for the franchise begin and a themed space to celebrate Walt Disney Animation Studios’ newest animated movie – Wish.

South Wales Guardian: Entertainment was provided by The Disney ChoirEntertainment was provided by The Disney Choir (Image: Disney Store/shopDisney)

At the event, shopDisney unveiled ‘perfect’ holiday gifts for the whole family, including a new collection of exclusive Frozen items and a new collection for the new movie Wish alongside festive essentials.

Alex said: “Being here today at the Disney Store event has been an absolutely incredible experience. The magic, the lights, and the festive spirit are truly something special. The enthusiasm and joy in the air is infectious, and it’s heart-warming to see families and friends come together to celebrate the holiday season in such a magical way.”

South Wales Guardian: The new Wish collection was popular The new Wish collection was popular (Image: Disney Store/shopDisney)

Rob Wypyski, acting senior marketing manager, UK & EMEA, shopDisney and The Disney Store, said: “The Disney Store and shopDisney truly embodies the spirit of the holiday season and today’s special festive event was a tremendous success, allowing us to showcase our fantastic range of products and bring the magic of Disney to life in a truly immersive and memorable way.

“We’re dedicated to making the holiday season special for all families, and we’re thrilled to extend the magic in the days ahead, offering an array of wonderful gift ideas for the whole family that are certain to fill hearts with happiness and create lasting memories. We look forward to welcoming everyone to the Disney Store and online at shopDisney.”

South Wales Guardian: Alex joined Goofy and Pluto at the eventAlex joined Goofy and Pluto at the event (Image: Disney Store/shopDisney)

The event at the Disney Store supported charity Make-A-Wish and to celebrate the release of the movie Wish and the launch of the Wish collection, Disney is donating $300,000 USD to Make-A-Wish international and its affiliates to help grant more life-changing wishes for children living with critical illnesses around the world.