VISITORS to a Towy Valley town will be tickled pink this October after the local businesses banded together to bring colour to a ‘dark’ month.

The shops and businesses in Llandeilo have come together and decided to turn the town pink for October. This has been done with flags in the streets, bunting in the windows and much more to bring colour to what is described as a dark month as well as raising awareness for breast cancer.

South Wales Guardian: Holly Charlotte went for a spooky and pink theme.Holly Charlotte went for a spooky and pink theme. (Image: Sian Evans)

Sian Evans of Sian’s Emporium in the town’s Rhosmaen Street said: “Llandeilo has predominately female owned shops and sadly many have experienced breast cancer themselves and want to do something in return for the support they received.

South Wales Guardian: Pantri Glas was tickled pinkPantri Glas was tickled pink (Image: Sian Evans)

“October is a drab month as summer has gone and we’re not quite full of Christmas cheer yet and the weather is well…”

South Wales Guardian: A pink display at Eve's Toy ShopA pink display at Eve's Toy Shop (Image: Sian Evans)

Sian said that they also wanted to have some fun. “If you have a look at one of the many images we have, The Cutting Edge ladies have hung their pink bras in the window – bold, cheeky, fun. That’s what we want to achieve. People are smiling as they go past.”

She continued how Llandeilo has always been known as a welcoming town and visitors are asking what the pink is about, leading to a conversation about the town. With the heavy traffic that regularly passes through Llandeilo, it is a way for the town to turn this to its advantage, giving drivers something different to see, with them potentially going home and talking about Llandeilo being pink, choosing to visit to find out more and bringing vital revenue into the town's businesses.

South Wales Guardian: Sian's Emporium's chicken has styleSian's Emporium's chicken has style (Image: Sian Evans)

It has been bringing a smile to people’s faces as funds are also being raised for the local Tenovus group and national charities. “On Friday for example, the NFU insurance brought cake around the shops for a voluntary donation. They were beaming not only because of the funds raised, but also the warm welcome they had received from new people they met.

“Anne at Igam Ogam will be holding her famous Cwtch Coffee Morning at the end of the month. Last year it raised around £1,000 alone.”

South Wales Guardian: Bunting, balloons and pink items for PeppercornBunting, balloons and pink items for Peppercorn (Image: Sian Evans)

It is one of the many themes that are being arranged for the coming months and there are plans to run a theme each month alongside the successful monthly antiques fair.

It’s not the first time that the town has been turned into a colourful place as last year they turned Llandeilo rainbow for Pride and there are more plans including going blue for Dementia month, another pink month for cancer awareness and poppies and symbols for Remembrance.