Launch of new movement to eradicate litter and waste across west Wales

Caru Cymru, led by Keep Wales Tidy in partnership with all Local Authorities in Wales, aims to inspire everyone to take action and care for the environment. The charity is calling on people in Carmarthenshire, Pembrokeshire and Ceredigion to take responsibility for the litter and waste they produce in a drive to create a cleaner, safer Wales.

While Keep Wales Tidy is renowned for working with an army of volunteers to pick up litter, the charity’s new movement will not just focus on cleaning up, but stopping litter from happening in the first place.

The vision for Caru Cymru (a Welsh phrase meaning ‘Love Wales’) is that it will become second nature for people to do the right thing, from taking litter home and cleaning up after their dog, to recycling on the go, re-using and repairing.

As the driving force behind Caru Cymru, each council area is putting on a range of programmes and activities responding to the area’s needs, enabling everyone in Wales to get involved. In Carmarthenshire, the local authority will be tackling known fly-tipping ‘hotspots’ across the county.

Speaking about the campaign, Lesley Jones, chief executive of Keep Wales Tidy said: “Every person in Wales has a part to play in eradicating litter and waste which can cause so much damage to our communities and to our natural environment. I’m proud to be part of an initiative which brings people together, and provides the tools, innovation and support needed to make a positive difference.

“Caru Cymru is not an exclusive club – everyone can join in.”

Over the coming months, Caru Cymru will be trialing a range of new and innovative solutions to tackle roadside, fast-food and marine related litter, improve air quality and eliminate single use plastic.

People in Pembrokeshire, Carmarthenshire and Ceredigion, and across Wales, are being encouraged to join the new movement and can visit Keep Wales Tidy’s website to find out more: www.keepwalestidy.cymru/caru-cymru