WELSH Senior international and former Ammanford Girls player Ffion Morgan has been named as the new Girls Football Ambassador covering the West Wales area.

Ffion, who played for Ammanford Girls in the West Wales Women’s and Girls’ League, currently plays in the FA Women’s National League Southern Premier League for Cardiff City Ladies and made her first senior start for Wales against Portugal last November.

The former Wales U-19s captain will be aiming to help raise the profile of girls football across the area, whilst promoting club opportunities to non-club registered players to help grow the game.

The role is funded by the FAW Trust and is fully supported.

“It is fantastic to have someone of Ffion’s profile and calibre in the role of Girls Football Activator for West Wales.

“Through supporting school, community and club provision Ffion will play a leading role in the development of the girls’ game in the area.” said FAW Trust Football Development Manager Aled Lewis.

Wales Women’s manager Jayne Ludlow has openly expressed the importance of raising the profile of the women’s game in Wales to encourage the next generation of female talent.

“Every single player who has the responsibility in the senior team to step on the pitch and play or to be involved with the squad has a massive responsibility to help grow the game as well.

“We are very much in the early stages of growth and development of the female game here, so that makes me smile because there’s so much growth and room for growth but I want all our senior national team players to be a huge part of that in whatever form that is, coaches, journalism or whatever realm that is.

“If they can help grow this game then we want them involved as much as we possibly can.”