PLANS are being developed to give Pontardawe a facelift as part of a new regeneration programme for the town.

Under a plan announced by Neath Port Talbot council leader Derek Vaughan in March, a number of initiatives have been identified to breathe a new lease of life into the town centre, Parc Ynysderw, canal corridor and road corridor.

On January 12, the council is launching a consultation exercise at Pontardawe Arts Centre and residents are being asked for their views before plans are finalised and funding is sought.

Neath Port Talbot Council leader Derek Vaughan said: “Pontardawe is an important part of Neath Port Talbot and we have been considering for some time how best to regenerate the town.

“We want residents to become involved in the process and have their view on the plans, which will be on show at the Pontardawe Arts Centre from January 12.”

Currently the A474 acts as a barrier between the town centre and Parc Ynysyderw.

To link the two shopping areas, an ambitious project to replace the existing road embankment with a bridge and pedestrian walkway is being looked at by the regeneration directorate.

Herbert Street and High Street are to be made more attractive with the introduction of new street furniture, signs, lighting and landscaping works.

A commercial property grant will be made available to fund new shop fronts and signs and carry out external improvements.

And the council is also examining the feasibility of redeveloping key areas and improve parking.

Councillor Vaughan said: “The authority is committed to maintaining a thriving town centre which is at the heart of the local community.

“Our aim is to enhance the local commercial, cultural and employment role of the town.

“With the new private investment developments at Parc Ynysyderw, the council wants to focus on the traditional town centre and examine ways to make the most of regeneration opportunities in Pontardawe.”

CCTV cameras will also be installed to increase the safety and security within the town and the Alloy Industrial Estate is also being targeted to improve its attractiveness as a location for modern enterprises.

“The industrial estate is being seen as another one of the town’s major assets,” said councillor Vaughan.

“We are looking at a number of redevelopment opportunities to ensure the site fulfils its potential and attracts more employment opportunities to the town.”