A fun-packed day is planned for Llandovery's Christmas season launch.

The 'Bites, Delights & Christmas Lights!' event on Friday, November 29, will feature more than 20 market stalls, three street food vendors, four live music sets, three choirs, and visits from the mayor and Santa.

The market opens at 11am on Market Square and will run all day, with shops also open late until the event closes at 8pm.

The stalls will provide customers with a range of Christmas shopping options, including food, drink, and crafts.

People can snack all day long with meaty and vegetarian options including venison burgers, pizza, sandwiches hot dogs, and stuffed flatbreads.

Visitors will be invited to warm up with some mulled cider and stock up on bottled cider, spirits, and liquors in time for Christmas.

Market manager Raoul Bhambral said: "We have a fantastic music line-up including local artists Aaron Perry & Ben Montague, The Gallstone Cowboys and, making their market debut, Deer in Headlights.

"Santa’s Grotto is going to delight children and adults alike and Santa himself will arrive at 5.

"It’s free parking all day so he can just fly in.

"Christmas carols from Ysgol Rhys Pritchard Choir and Llandovery College Choir will ring through the air.

"Then the mayor will turn on the Christmas lights at 5.30pm followed by Llandovery Male Voice Choir.

"With all the shopping and snacking to be done as well, it’s going to be an amazing day."

Llandovery Farmers Market traders will bring a range of food and drink, including sheep’s cheese from Ffynnon Wen, gluten-free Tasty Local Cakes, jams, chutneys and preserves from JAR’d, Garreg Fechan Honey, green shoots and microgreens from Black Mountain Itals, beef from The Welsh Farm and lamb, mutton and pork from The Tegfan Farm.

There will also be drinks available to buy from Papa Moonshine and Austringer Cider.

Street food will be provided by West End Café, Dough N Deer, Grub on the Go and All Fired Up Pizza Llandovery.

Local crafters will bring a range of Christmas gift ideas from jewellery from Silverstar Jewellery, handmade cards and signs from HAFOC, Christmas decorations from Ragged Robin Plant Nursery, Snapdragon Candles, kids toys from R&C Trading, paintings and artworks from Elaine Jones, wellbeing items from Avon with Angela, homemade clothing and homeware from Happy Valley Wales as well as bespoke woodworks from Earth Encounters and leatherwork from Lost in Time.