Covid may have prevented them from staging their popular Giant Fairtrade Banana Split, but Ammanford's Fairtrade Fortnight still had a productive time promoting local businesses that stock Fairtrade products.

Their 'Putting Fairtrade In The Frame' initiative involved photographing local shop and cafe workers with their  Fairtrade products whilst framed in a grand "Masnach Deg Masterpiece" frame.

Fairtrade Group member Phil Broadhurst said: "While we all love big community events like the Giant Fairtrade Banana Splits and the Unfair Funfairs, it's good to take time to recognise and thank the local businesses who stock Fairtrade products all year round.

"Thanks to them, we can maintain Ammanford's Fair Trade Town status and, more importantly, help Fairtrade producers and their communities work their way out of poverty."

Ammanford became the first Fair Trade Town in Wales in 2002, and the Fair Trade Group are hoping that later in the year it will be safe to hold a community celebration to mark the twentieth anniversary of that achievement.

Today there are now over 2000 Fair Trade Towns across the world.

A book by Fair Trade Town pioneer Bruce Crowther, which tells the story of the Fair Trade Towns movement, including references to Ammanford's important role in that journey, is now available from College Street Books in Ammanford Arcade.