PARKDEAN Resorts has given a significant boost for tourism in Carmarthenshire with more than £810,000 investment for two parks in Kidwelly and Pendine ahead of the 2021 holiday season.

The spend to install and upgrade accommodation is part of a £70 million investment in its business nationwide, and the award-winning company is now hiring for seasonal and full-time roles in Wales.

Parkdean Resorts operates two parks in Carmarthenshire – Pendine Sands Holiday Park, and Carmarthen Bay Holiday Park, in Kidwelly – which in 2020 welcomed almost 25,000 visitors. As part of the six-figure investment, there will be two stylish new caravans at Carmarthen Bay, and two comfortable and modern caravans at Pendine Sands.

In addition, 25 upgraded caravans are being introduced to replace existing fleet across the two parks.

Parkdean Resorts employs almost 180 staff in season in Carmarthenshire, and the Parks are currently hiring for a number of seasonal roles across sales, food and beverage, and housekeeping. The company expects to hire 6,500 seasonal staff for summer 2021, and anybody interested in applying for a job should visit Parkdean’s jobs website to view all vacancies.

Parkdean Resorts is the UK’s largest operator of caravan, lodge, cabin, glamping and camping holiday resorts, and was named Best UK Family Holiday Company, and Best UK Holiday Parks and Lodges Company at the British Travel Awards 2020.

During a challenging 2020 – particularly for areas like the Carmarthenshire coast whose local economy is heavily reliant on tourism – Parkdean topped all furlough payments up to 100 per cent during lockdowns, donated tens of thousands of pounds worth of provisions to local food banks, and provided free accommodation for more than 100 NHS key workers at four holiday parks. In response to increased demand for staycations last summer, once lockdown lifted, the company hired record numbers of seasonal staff, and will recruit more seasonal workers this year as it prepares to bounce back again for the holiday season.

Steve Richards, Chief Executive of Parkdean Resorts, said: “Despite the most challenging of years, we’re continuing to invest in our parks, creating an even better experience for holidaymakers and holiday home owners in 2021.

"With industry-leading Covid-safe standards, we’re looking forward to welcoming people back safely, to enjoy everything our parks, and the surrounding areas, have to offer. We know how reliant the local economy is on tourism, and we’re confident that we can help the region recover by welcoming holidaymakers to enjoy a well-deserved staycation in Wales.”