Every year since 2009, Ammanford has hosted one of the annual highlights of the Fairtrade Fortnight celebrations - a banana split stretching 100 feet along the length of the town's Victorian Arcade.

Crowds of people have squeezed into the arcade in all kinds of weather over the years, ranging from pouring rain and gales to beautiful evening sunshine.

But as the event marks its 13th year the event has been postponed due to Covid.

Organisers, Ammanford Fair Trade Town Group, have promised that the event will be back, bigger and better than ever, whenever it is safe to do so, but in the meantime they hope everyone will enjoy their own Fairtrade Banana Split in the safety of their own home with their own Fairtrade banana-bubble.

The group are also asking people to help them with a Fairtrade Banana Split artistic alternative for Fairtrade Fortnight 2021.

Group member Phil Broadhurst explains: "We are asking people to draw, paint or make pictures of a Fairtrade banana split. It can be either be a giant one like the one we build in the Arcade, or just an individual bowlful. Or, if they prefer the eating to the creating, they can just take a photo of themselves eating their Fairtrade Banana Split at home."

"We're asking people to then put those photos and artworks on social media with the hashtag #AmmanfordFairtrade or #MasnachDegRhydaman, and we will share on our social media throughout Fairtrade Fortnight."

Fairtrade Fortnight is an annual event raising awareness of the way in which Fairtrade helps farmers and producers around the world work their way free of exploitation and out of poverty.

This year's Fortnight runs from February 22 to March 7, but the group are hoping people will start creating and putting up their Fairtrade Banana Split pictures now, as well as making an extra effort to look out for products with the fairtrade logo while shopping, at this time when the poorest in the world are at their most vulnerable.