Staff at Jenkins Bakery will face redundancy, it has been announced.

The Carmarthenshire firm employs 300 people across 26 sites and 60 staff members face job cuts.

The family bakery chain had already made the decision not to reopen its Ammanford shop in the Arcade following a review of operations last month, three further shops were also permanently closed.

It is the first time in the firms 99-year history that redundancies have been considered.

General manger Richard Mynott said the "decision had not been taken lightly and was made only after considering all alternative options."

Adding: "Due to a substantial loss of customer footfall since re-opening and a consequent drop in sales in the same period, the business must act now in order to ensure that it survives the current trading conditions.

"It is envisaged that there will be in the region of 60 posts which will be lost across our remaining 26 individual establishments."

Mr Mynott said that the company would support employees through the redundancy process.

Adding: "Any employee who is selected for redundancy will be assisted in the creation of an up-to-date CV and provided with details of any financial assistance available for retraining through government schemes such as the Welsh Government's ReAct programme."