THE iconic Argos catalogue is to stop printing after almost 50 years.

Argos says the reason to ditch the catalogue is due to a change in shopping habits and increased digitalisation.

The Argos catalogue was once the most printed publication in Europe. Throughout its 47 years a total of 93 editions have been printed.

It will be fondly remembered as the retail bible for youngsters who would circle items and make lists in the run-up to Christmas.

Sainsbury’s chief marketing officer Mark Given said: “Just as our customers’ tastes have changed over the years, so have their shopping habits.

"We’re seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.

"Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online.”

An Argos spokesman has denied claims that the move to stop printing the catalogue has been a result of the coronavirus pandemic.