THE iconic Argos catalogue is to stop printing after almost 50 years.
Argos says the reason to ditch the catalogue is due to a change in shopping habits and increased digitalisation.
The Argos catalogue was once the most printed publication in Europe. Throughout its 47 years a total of 93 editions have been printed.
It will be fondly remembered as the retail bible for youngsters who would circle items and make lists in the run-up to Christmas.
Sainsbury’s chief marketing officer Mark Given said: “Just as our customers’ tastes have changed over the years, so have their shopping habits.
"We’re seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.
"Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online.”
An Argos spokesman has denied claims that the move to stop printing the catalogue has been a result of the coronavirus pandemic.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here