AN AMMAN Valley businessman has helped launch a rock album to raise money for a local mental health charity.

James James is raising money and awareness for Shadows Depression Support Group - a self-funded mental health group based in Glanaman.

The 46-year-old, who joined Shadows two years ago as he battled depression and anxiety, is using his platform to raise money for the vital service.

James, who runs a pop culture merchandise store in Ammanford, said: "As a member of the Shadows group, I wanted to support them as they have continued to support me over the last couple of years.

"I’ve been involved in the music industry over the last 20 odd years - I was in marketing and web work for a number of artists - and I ran my own record label and events company. I asked a couple of my friends if they would help out and it sort of happened.

"Music has always been a passion of mine and listening to music can help with your mood and allows you to escape the daily life pressures. It certainly has helped with my mental health, as I can lock myself away and listen to music or take a drive somewhere with a good selection of music playing in the background.

"Promoting the issues surrounding mental health, it’s stigma and the attitude towards the illness, is very important to me. For years I was in denial as I didn’t want it to affect my work, family and friends. However, not being honest about it can make things worse and when I moved to the area I came across Shadows, who care. I could talk to someone and also to a group of people who are suffering without being judged."

South Wales Guardian:

The album, titled By Your Side, features 10 songs from various artists who have donated their tracks for free.

James added: "Hopefully the tracks will relate to those who listen to it. The songs deal with depression, relationship issues and more, but with a message of hope.

For more details on the artists and fundraiser visit or