An Ammanford clothes store has been given a makeover cementing its place in the town.

New Look reopened its doors today (Friday, October 11) after a week-long closure while refurbishments were under way.

The Quay Street store improvements is part of a wider project revive scheme among stores in smaller towns.

Mags Hodgson, who as been a manager at the store for 10 years said the news of the refurb was a "brilliant surprise".

"It was great when we were given the news, it's a massive boost for the town knowing a company is investing in it," she said.

Next spring the Ammanford store will be celebrating 30 years in the town, making it the longest running clothing retailer in Ammanford.

Mags added: "I have a great team who do a wonderful job, which helps contribute to the success of the store. They worked very hard in readiness for the opening."

Jess Whitworth, store supervisor said, "The improvements have given the store a fresh modern look. The atmosphere is fantastic, shoppers were queuing at the door this morning, it's great to see."

Regional manager of the fashion chain, Jordan Rose said the store is one of a few that are undergoing improvements as part of the project revive.

"It gives them a new lease of life," he said. "We believe in our local town stores and we want to continue to see them thrive.

"I would like to thank the local customers who continue to make the store a success.

"Thank you also to the fantastic team at Ammanford for their hard work and dedication who have worked hard to get the store ready for opening day."