A Llandeilo primary school has sent out letters to inform parents that pupils have been copying behaviour they see on dating show Love Island.

Pupils as young as eight are “commenting on others’ appearance” and are “pairing individuals together as they are a good match” after being influenced by the ITV television series according to Ysgol Gymraeg Teilo Sant.

Head teacher Aled Rees has told parents the show’s contestants are “no role models for our children”.

The school found out several children had been watching the hit dating reality show after investigating a spate of name calling.

In the letter, Mr Rees states: "Dear parents, it has been brought to my attention that some of our pupils are watching the Love Island programme.

“Some of these children are as young as eight years old.

"I am of the opinion that primary pupils aren’t mature enough to watch a programme of this nature where a person’s appearance is more important than their personality.

"This isn’t the kind of message that we promote in the school.

“These individuals are no role models for our children and I would encourage you to consider whether the programme, language and sexual nature is a thing that you wish your children to see, hear and emulate.

"The influence of the programme has led to pupils commenting on others’ appearance and pairing individuals together as they are a 'good match'.

"I’m sure that there are better ways to spend time with your children and more appropriate programmes they could be watching.

"I sincerely hope that you consider the content of this letter seriously (which, incidentally, is in keeping with the Galw Ennau/Name Calling letter previously posted on the app) and that we will have to deal with fewer incidences in the school as a result. Thank you for your co-operation."

Love Island contestants share a Spanish villa for eight weeks where they are encouraged to “pair up” to win a cash prize.

Mr Rees told The Guardian that he has received positive feedback from parents since the letter was sent out last Friday.