A family-owned business in Ammanford is in the running to scoop a prestigious award.

Catherine Blair Fashions has been shortlisted in the retail category at the West Wales Business Awards which takes place on January 18 at Stradey Park Hotel.

The business, situated in College Street, stock a wide range of quality brands and are always on the look out to offer their customers something new.

As well as stocking names such as Robell, Reiker and Adii, Catherine Blair Fashions will be stocking Ronin jewellery this year, a business based in the Amman Valley.

Val Thomas said: “People ask us what our target age is. Our clothes are worn by women from 16 to 102 but what they all have in common is an inherent sense of style and not wanting to wear the same as anyone else.”

All 10 members of staff are Dementia Friends and the training has provided the team with a range of transferable skills which benefits all customers.

“Last summer a family travelled from a neighbouring county to find an outfit for a mother of the groom.

“After spending a morning with Sam, they all left kitted out and very happy.

“They even rang the next day to thank us and say that the lady in question had rarely left the house prior to visiting us.”

As well as attracting customers from all over Wales, the UK, Europe and the US, the business is also known for helping local charities.

From dressing up in pink to support Breast Cancer to raising £200 for the Royal British Legion branch in Ammanford, the team have taken part in many fundraising events instore over the last five years.

“I am very proud of our team and know they will always go out of their way to help,” added Val.

“It doesn’t matter whether it is Julie, Nan, Sam, Beca, Lowri Mai, Bethany, Annis, Georgia or Sandra you speak to, they will do their best for you.”

“We would like to thank everyone who nominated us.

“In order to be nominated customers needed to write 300 words about why the business should win the award which is lovely.”