Ammanford has been chosen to be one of the Fairtrade Foundation's featured Fair Trade Towns of the day during this year's Fairtrade Fortnight.

The Fairtrade Foundation is the the non-profit organisation which promotes Fairtrade and gives independent certification for the Fairtrade products which guarantee producers in developing countries get fair prices, good working conditions, and other wider community benefits such as health and education projects.

The Foundation will be featuring Ammanford across its social media networks on March 1.

Member of the Fair Trade Town Group, Phil Broadhurst said : "They wanted a Welsh town to mark St David's Day, and so chose us as we were the first town in Wales to get Fair Trade Town status back in 2002.

"Every year we do something to mark St David's Day, which always falls in the middle of Fairtrade Fortnight.

"St David talked about doing small things to make big differences, so every year we talk about the small efforts people can make to buy Fairtrade products and the real big differences that that can make to help people around the world work their way out of poverty."

Awareness of Fairtrade continues to grow in Ammanford, with all the town's schools being actively supportive, and this year sees the tenth annual Giant Fairtrade Banana Split taking place in the College Street arcade on Friday, March 9.

Fairtrade campaigners will be in the town centre on March 1 joining in the St David's Day celebrations and encouraging people to dress up in Fairtrade banana costumes and take selfies to share on the Fairtrade Foundation's social media sites.