A CHEEKY Ammanford man is taking fundraising to a new level – bottom level that is – after deciding to have his rear end tattooed with the name of the person who donates the most cash.

Nick Francis, from Heol Llwyd, Tirydail will make the ink-redible pledge to have a heart tattooed on his bottom on Valentine’s Day with the person’s name, or business’ name appearing alongside it.

All money raised will go to the Prince’s Trust charity.

“I came up with the tattoo idea whilst brainstorming potential fundraising plans with my uni mates,” said Nick, who is currently studying Music Industry Management at London Metropolitan University.

“Whoever donates the most cash – it can be a person or business – will have their name added to the heart.”

Nick, 24, decided he wanted to have a fundraising challenge that would grab people’s attention.

He said: “It’s quite an original idea, not many people would have a stranger’s name on their rear-end, I’m hoping it will get people interested and help to promote the charity.”

The Prince’s Trust holds an annual national competition – Million Makers – that sees universities across the UK take part in fundraising events.

“Universities can put teams together to compete with one another during the month of February to raise money for the charity, this is my contribution to my team,” said Nick.

“The Prince’s Trust is a great charity and the competition definitely adds an exciting aspect to it all.”

To make a donation and to be in with a chance of appearing on Nick’s rear-end go to his Just Giving page justgiving.com/Team-LMU You can also see up to date information on Nick’s team at facebook.com/LMUmillionmakers.