A NEW designer clothes shop has opened in Ammanford’s regenerated town centre.

Splash in Quay Street was officially opened by the leader of Carmarthenshire County Council Cllr Kevin Madge.

Partners Gemma Blears and Adrian Baker opened Splash as a sister shop to Adrian’s mum’s Splash shop inMumbles.

Gemma said: “It is a completely new fashion shop for men and women with designer labels such as Animal, Duke and Goose Island.”

She said that the refurbished pedestrianised street was good for business.

Cllr Madge said: “I was delighted to officially open Splash. It is great to see a newbusiness.

“It shows that the works carried out to regenerate the centre are bearing fruit.”