LUXURY ice-cream makers Beechdean Dairies is set to launch a new range on the market over the coming weeks.
The Beechdean Bob range, featuring Bob the bull, includes the new Extreme tub, targeted mainly at tots to teenagers.
The limited edition Beechdean Bob Extreme packaging features its cartoon namesake, plus photographs of the racing cars that Beechdean Dairies currently competes and sponsors.
Some carry shots of the purple Beechdean Cadbury Trebor Bassett racing Mini while others show the Porsche raced by driver Neil Cunningham.
Andrew Howard, MD of Beechdean Dairies in North Dean said: "We are very excited about the launch of our Beechdean Bob Extreme ice cream.
"This range is a new venture for us.
"This season's special edition cartons will feature at a number of key events around the country and can be ordered direct from us."
Beechdean Dairies has been making ice cream since 1989 and uses milk exclusively from its own specially bred herd of Jersey cows.
It recently appointed NoBull Communications of Hughenden Valley to undertake a PR campaign to promote the Beechdean's farmhouse dairy ice cream which is supplied to some of top events on the social calendar such as Buckingham Palace garden parties and the Chelsea Flower Show.
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