The Co-op has served-up a new-look food store in Llandeilo following a near £700,000 investment.

Children from Ysgol Gynradd Llandeilo Primary School Choir were among the guests of honour, along with Richard Hughes, President of the Rotary Club of Llandeilo, who joined the store team and helped to cut the ribbon and declare the new-look Rhosmaen Street Co-op store open to serve the community.

The food store brings a funding boost locally through its Membership scheme. Members receive a five per cent reward on the purchase of own-brand products and services, with the Co-op donating a further one per cent to local good causes

The Co-op store – which opens between 7am -11pm - has returned to its clover-leaf design logo, first used in the 1960’s - and, includes an in store bakery, and focus on fresh, healthy foods, meal ideas, award winning wines and, essentials.

Chris Rees, Co-op Store Manager, said: “We are delighted to have had the opportunity to carry out such a significant investment in Llandeilo.

"We have had a great response and there was a superb atmosphere at our launch with the wonderful children’s choir.

"We would like to thank everyone who has taken part or has popped in to see us on our launch day. We are really looking forward to welcoming all of our members and customers back into their new-look Co-op.

"We are proud to be part of the community, and our ambition is to ensure the store is a local hub, a real asset locally.”

Chris Ellis, Area Manager for the Co-op, added: “The Co-op is moving forward with a clear purpose and momentum.

"We are investing in our people, stores, products and prices and have the ambition for our stores to be at the heart of local life, bringing communities together and offering great quality products when and where shoppers need them.

"We also want customers to know that they can become a co-owner and member of their Co-op, and that we are also giving back to the community.

"Our members make a difference locally, simply by swiping their membership card when they shop with us they are raising much needed funding for organisations in the area who contribute to improving local life.”

The retailer – which won the title of Convenience Retailer of the Year at last year’s Retail Industry Awards – last month unveiled a £50M price investment programme to cut the cost of everyday essentials including fruit, vegetables, bread, fresh meat and ready meals, as well as household brand names.

There are offers and promotions in and around the store to mark its re-launch.

Also students in Llandeilo holding a NUS extra card also receive a 10 per cent discount off their groceries at the Co-op to support them during their studies.

Further information about the benefits of Co-op membership and, its local Community Fund – which is re-opens for applications between 5 March and 8 April - is available by visiting: coop.co.uk/membership/