Christmas has come early for a toy shop in the Towy Valley.

Eve’s Toy Shop, based in Llandeilo, has scooped a prestigious Progressive Preschool Award at the recent ceremony at The Dorchester Hotel in London's Mayfair.

Having won the top prize in the Best Independent Toy Retailer category, the team from Eve’s Toy Shop in Llandeilo are delighted with the win.

Commenting on the award, owner Jayne Rees, who has been running the store for 15 years said: “I am delighted to receive the award.

“Me and my husband attended the ceremony earlier this month and I said to him we have no chance against the other six shops nominated in the category.

“I couldn’t believe when the woman announced that Eve’s Toy Shop had been voted the Best Independent Toy Retailer in the UK.

“I was shaking as I walked up to the stage but I am so happy because we work hard at the toy shop.”

Securing the top spot in the category Best Independent Toy Retailer, the win certainly reaffirms that specialist retailers still have a huge part to play in consumers’ lives, especially when it comes to children’s product.

Now in its fifth year the awards, which are run by the fast-growing business publication Progressive Preschool, have not only become an annual highlight in the calendar, they have become a benchmark of excellence among preschool brands and are both recognised and respected by the industry.

Each and every shortlisted product/retailer underwent a rigorous judging process led by a panel of significant industry experts to determine the winners, making this accolade a true honor.

Speaking about the awards, Rob Willis, Publishing Director of Progressive Preschool magazine, who manages and hosts the awards said: "With record numbers of entries, globally recognised sponsors such as BBC Worldwide and Nickelodeon, as well as an expert judging panel, we really were able to find the very best retailers out there.

Rob added: “Winning one of these awards is a truly remarkable achievement and we are thrilled for the whole team at Eve’s Toy Shop.”

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