WHEN an Ammanford businessman and town councillor saw a vacant shop on the outskirts of the town he jumped at the chance to open a new convenience store.

Deian Harries who owns Siop Esgidiau Ar Gered on College Street, this week opened Bryn Siop on Talbot Road, with his wife Jennifer, selling a range of fruit, vegetables and confectionary.

Deian told the Guardian it was a big decision, but one that was made easier after receiving the support of the property owners Noer and Margaret Williams.

“Their help has been invaluable. I am incredibly grateful to them for their support and guidance,” said Deian.

The name of the store came from a long family tradition. Both Deian’s grandparents and great-grandparents ran a similar shop in Lampeter of the same name.

“The name brought them good luck, so I thought I would keep with the family tradition, so I named it Bryn Siop,” said Deian.

“The store is situated on the corner of Brynteg Terrace so it seemed the perfect name.”

“I have an abundance of items, everything you would expect from a traditional corner shop, exactly what my mamgu would have stocked,” he said.

The store is full of Welsh produce, and Deian is keen to bring in as much locally sourced items as he can.

“My aim is to get as much locally sourced products into the store, to help support local businesses.

My rates are competitive, and I’m even offering home delivery. If you want me to run a loaf to you, it won’t be a problem,” he said.

 Bryn Siop was officially opened on Friday, October 31, by MP Jonathan Edwards.

"I am delighted to be asked to open this new shop. It is a new venture between two existing and well respected businessmen in the town and adds something to the shopping experience of the area.

"I am so pleased to see the range of Welsh produce available. It's vitally important for our economy to do as much of our shopping as locally as possible, particularly if we’re supporting local producers at the same time.

“I wish the business every success.”