YOU ain’t seen nothing yet!

That is the upbeat message from Ammanford Town Council in the run-up to the town’s Christmas lights switch-on, on November 17.

They have pledged that this year’s display – taking in a number of streets, not just Quay Street – will be “a cut above” anything the town has seen in the past.

But town clerk Miriam Phillips said the precise nature of the event would remain a closely-guarded secret. “All I will say is that we like to think we’re moving with the times,”

she told the Guardian.

“We are doubling the amount we usually spend on Christmas this year, because that’s what the public are telling us. Basically, we are trying something different and there will be certain aspects that we hope will have the ‘wow factor’.

“It has taken a lot of planning and we obviously hope that the people of Ammanford will like what they see.”

Mrs Phillips also disclosed that, unlike previous years, there would be no parade.

“We’re hopeful that Father Christmas will arrive on the night – but by different means,” she added mysteriously.

Meanwhile, town councillors have learned that the number of pear trees bearing Christmas illuminations in Quay Street will be ‘pruned’ from 14 to 11.

Physical regeneration manager Stuart Walters confirmed three trees close to the junction of Wind Street and High Street, had been taken out of the scheme “due to underground services constricting the space available for planting pits”.

But he added that the extensive Quay Street revamp remained on course and was scheduled to be completed on November 2.

The switch-on will coincide with an attempt to set a world record for the largest gathering of Santa’s elves.