CHRISTMAS has come early for a toy shop in Llandeilo.

Eve’s Toy Shop has been shortlisted in the Best Independent Toy Retailer category at the Progressive Preschool Awards.

Owner Jayne Rees, who has been running the store for 15 years, said: “I am delighted that the shop has been nominated for the award.

“I set up the shop because I was fed up of my children being upset because the toy I had just bought them had broken in a few hours.

“The toys I sell are European and long lasting and are the best in the world because the manufacturers take their time in designing the products.”

Jayne also told The Guardian that she relies on the help of her children with her business.

“One of my daughters helps with the social media side, my son David is a graphic designer so he designed my logo, my son Dan is a cameraman in Hong Kong so he is a big help with the media side for the website, and my youngster daughter works in the shop to earn pocket money.”

The Progressive Preschool Awards comprise of retail categories, product categories and special awards for marketing, wholesaling and outstanding achievement.

This year’s ceremony will take place on Thursday, November 9 at The Dorchester Hotel in London.

Describing the event in 2016, Rob Willis, Publishing Director of Progressive Preschool Magazine said: “The awards in 2016 were by far the most engaging yet.

“With a record number of entries, expert judging panels and a real air of competition, last year’s results perfectly reflected the creativity and flair the preschool sector has to offer”

The deserving winners will be recognised for their creativity, dedication and passion; with independent retailers receiving recognition alongside the majors and suppliers being rewarded for product excellence and innovation.

Ahead of the Christmas rush, Eve’s Toy Shop has extended opening hours on October 5 and 10 where the shop will be open from 6pm until 9pm.

The two dates are adult only and there is a saving club on offer.

To keep up to date with all the events like Eve’s Top Shop on Facebook.