Tourism businesses in Carmarthenshire are being invited to a seminar to find out how they can benefit from the county's thriving walking and cycling market.

It is being held at The Plough, Rhosmaen, Llandeilo on Wednesday, March 15 from 10.30am and is being organised by Carmarthenshire Tourism Association in partnership with Carmarthenshire Council.

Attendees will receive updates on the council's cycling strategy and new developments including the refurbishment of the Velodrome at Carmarthen Park, the Tywi Valley Path and a new closed road cycling circuit at Pembrey Country Park.

They will also hear from experts in the cycling industry including big event organisers and how they can get involved and make the most of the opportunities these types of events bring to the area.

Businesses who want to find out more about the Tywi Valley Path can also stay on the take part in the consultation session from 12.45pm to 1.30pm.

The ambitious project will see a 16-mile shared use path created through the scenic Towy Valley countryside between Carmarthen and Llandeilo.

The path will follow an almost adjacent route to that of the River Towy, linking in with major tourist attractions and generating between £860,00 and £2 million a year in the local economy.

Members of the public can also attend a drop in session between 2pm and 3pm to find out more about the project.

Executive Board Member for Regeneration and Leisure Cllr Meryl Gravell said: "Walking and cycling is already popular in Carmarthenshire.

"The county is set to become Wales' premier destination for cycling bringing with it major opportunities for out tourism providers."

To attend the Tywi Valley Path consultation event register your interest at eventbrite.co.uk