Paul Pugh’s campaign to tackle drink-fuelled violence is to be highlighted in tonight’s edition of the S4C current affairs programme Y Byd ar Bedwar.

The programme will focus on Paul’s ongoing struggle with the injuries he sustained in an unprovoked attack on Ammanford’s Quay Street in 2007 and the launch of Paul’s Pledge – the campaign he has spearheaded in conjunction with Dyfed-Powys Police to highlight the issue.

The cameras followed Paul as he took his campaign out on the streets of Carmarthen on a busy Friday night where the former Cwmamman United captain was able to pass his message on to revellers.

Describing the night he was attacked, Paul told drinkers: "Four lads I didn't know beat the hell out of me. And the scars are still there.

“I want people to take responsibility for their actions and know their limits when drinking because you don't want to end up in the situation this has left me and my family in.

“Hell no,” Paul said, “don't go there."

Paul was attacked on a night out with team-mates in January 2007. The assault left him in a coma for almost two months, and he spent a further ten months in hospital learning how to walk, talk and eat again. He will never fully recover from his injuries and is reliant on a wheelchair.

His words had a profound effect on the boys he met in the pubs of Carmarthen, one of whom said: "When you see a poster on the wall you ignore it most of the time, but hearing it from the person who has gone through that - you know it has had a huge impact on what we think could happen and what can cause things like this to happen.

“It is definitely an effective campaign."

Paul's Pledge urges everyone to vow never to condone violence or aggression.

Although he was angry with his attackers, all of whom were jailed but have since been released, Paul has moved on with his life.

"I know it's difficult for people to understand how I have managed to forgive them,” he said.

“It did take me four years, and I thought about it a lot.

“Now that I have forgiven them I can use that space in my mind to fill with positivity and I can move on.

"I want to help people, so that they understand what violent crime can do to people's lives. Not only the victim and the offender but everyone who is close to them too."

Recent Dyfed-Powys Police statistics show a steady decrease in alcohol-related violent crime in the area, although one thousand five hundred such attacks have been recorded in the past year.

PC Steve Morris believes the key to this campaign's success is its front person.

"Paul is the most inspirational man I think I have ever met,” said Steve.

“His message is clear - especially to those who do turn nasty after alcohol - think twice.

"Violent crime is going down. The facts speak for themselves. We do try and some campaigns work better than others, but it's important to me that we keep looking at new innovative ways to try and reduce crime."

Y Byd ar Bedwar is to be broadcast on S4C tonight at 8.25pm English subtitles are available.