Situated on the eastern side of Carmarthenshire, Ammanford stands at the confluence of the two rivers Amman and Loughor.
Ammanford, originally known as Cross Inn, developed because of its location in the centre of Carmarthenshire's Anthracite Coalfield and the emergence of the tinplate industry.
Today, it is one of the busiest towns in the county, with a strong industrial and commercial base.
Enhanced by major redevelopments and environmental improvements, Ammanford is as vibrant now as it has ever been.
The town has felt the force of regeneration thanks to manufacturing companies settling down there and boosting the economy.
Pedestrianisation of Quay Street, the town's shopping centre, has also added to the feeling of optimism with high street outlets looking forward to more trade than ever before.
Ammanford's past has until now been well rooted in the coal mining industry which also buoyed the economy for many of the smaller surrounding villages of Betws, Capel Hendre and Tycroes.
There is a market held at the end of Quay Street every Friday.
Plans for the future of Ammanford are likely to see it grow as an economic centre in it's own right, rather than a satellite town for Swansea and Llanelli.
There are controversial plans to build a by-pass around Ammanford to open up more space for development. Although this would bring economic advantages, there are grave conservational concerns at the moment.