The UK’s biggest ever campaign to reconnect children with nature and outdoor play is being launched today by the newly formed Wild Network, as it encourages the nation’s parents to swap some of their kids’ screen time for wild time.

Swapping thirty minutes of screen time for an extra half an hour of wild time every day would decrease children’s time in front of screens by ten per cent. This could help increase levels of physical activity, alertness and ultimately improve their wellbeing.

This new campaign is being launched on the back of an important and compelling new documentary film, ‘Project Wild Thing’, which is being shown at over fifty cinemas across the UK from October 25.

Created by Green Lions and the Britdoc Foundation, Project Wild Thing is a feature documentary about children's retreat from the wild.

The film is being used to launch a major social change campaign to reconnect children in the UK with nature.

It is supported by The Wild Network, a collaborative movement of over 300 organisations including the RSPB, National Trust, Play Wales and NHS Sustainable Development Unit.

The film premiered in June, where it was nominated for the Green Award and came in the top ten for the Audience Award.

The Guardian's Patrick Barkham has said of Project Wild Thing, "Funny, alarming and uplifting, this film will change your life. No other ninety minutes in a darkened room is more likely to get you – or your children – into the great outdoors.

There is a special screening of the film at Cross Hands Hall Cinema, Cross Hands, on Saturday, October 26 at 7pm.

The film will be introduced by Dominic Carmichael of the Wildfowl & Wetlands Trust centre in Llanelli, and cinema goers will be able to find out loads more about the amazing opportunities to learn about the natural world.

The film will also be available to download online from the evening of Sunday, October 27. Further details and links to where to buy tickets can be found at https://projectwildthing.com/film.